Mobile First [Luke Wroblewski] on *FREE* shipping on qualifying offers. Our industry’s long wait for the complete, strategic guide to mobile web. Mobile First has ratings and reviews. Stringy said: As noted in the introduction, this isn’t a book with code examples to work from (see Ethan. Luke Wroblewski is a data guy, so let’s check the stats. He has personally written 1, articles, given presentations, and authored three books on mobile.

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Touch gestures include tap, double tap, drag, flick, pinch, spread, press, press and tap, press and drag, rotate.

The little book that started it all. I’m not personally familiar with Luke’s books, but I am aware of its value in the design community. Would recommend for sure.

LukeW | Mobile First -a mobile strategy & design book by Luke Wroblewski

The mobile version is driven by the tasks that people need to do. You should read this book. That way, you give people a nice experience on both mobile devices and bigger devices.

Over time, designing for the desktop web first will become a backwards way of doing things. I can collect my ideas really quick and just focus on the design. Luke draws on years of form design experience and provides good examples of what to do and what not to do when designing for the small and medium screen. Don’t just port and rethink things for a small screen.

I came out of this book with a new mental model and one good idea. There are few things to wroblewsk learn even if you are experienced software developer. When I am designing in browser and starting with the mobile first, the screen size and making the theme responsive kinda distract my attention and make me feel hard to only focus on designing.

Part of the reason for its popularity is that the results are so clear to see. Also, it seems like he mentioned something about building in points rather than pixels and never explains the how. Great overview on mobile first as a design philosophy. Though the Web has been accessible on mobile devices for years, today’s smart phones are driving huge use of networked applications and Web content. May 07, Ignas rated it kuke was amazing Shelves: Jul 12, Ben rated it it was amazing Shelves: Balancing client wants with audience needs is an old problem and may prove to be a larger challenge than before, as mobile web b Luke Wrobewski presents a strong argument for designing for mobile devices first, as opposed to simply resizing a traditional website to fit mobile devices’ smaller screens.


While this book makes a compelling case for mobile first development, only the first third ends up actually advocating the practice. If you’ve never thought about designing for mobile before or just want some groundwork I can see this book being useful; otherwise, it might not be for you.

The book itself is easy to read, not too long and is not a technical book there are zero code lines in it. This minimalist approach will help you identify the primary goals of your website. However, if you’re doing a mobile app, you need to think of everyone, and pick your target devices.

Notes on Mobile First!

Wroblewski is adept at presenting a balanced. No es el mogile negro, pero reitero, es corto. Facebook has done it. For instance, the mobile version of as well-known travel site gives me, the customer, a few big buttons making it easy for me to check in, check the status of my flight, and do one or two other things I actually want to do.

Luke Wroblewski on Designing for Mobile First

Use that primary-goal approach on your desktop version as well as your mobile version. Wroblewski is looking at the big picture rather than implementation – the whys and best practices rather than the how-to.

Web application developers -desperate to wroblewwski innovative capabilities to this environment- have pushed the limits of JavaScript, browser plug-ins, and even Web browsers themselves to enable rich activities and interactions online.

When you decide, you should think about not just screen size but screen densities. That’s good user experience and good for business. Wtoblewski 2 How to go Mobilewhile not wildly technical, focused on the considerations on how to go mobile.


Building mobile first ensures companies have an experience available to this extremely fast growing user base widely considered to be the next big computing platform.

But I am happy to start with the mobile first so I am able to notice the contraints of the mobil As a web designer, It’s a challenge to design in browser and thinking of mobile first. And I hear that over and over again. Prior to this, Luke was an Entrepreneur in Residence EIR at Benchmark Capital and the Chief Design LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than million people worldwide.

I also appreciated that its focus is on the The first half of the book is largely devoted to why you should make a mobile website, and why to design it ahead of your website for PC browsers. Just don’t expect to learn from it. Wroblewski provides research on the user-experience side of things, like how people use mobile sites and what their expectations and frustrations are. Not a second of that time was wasted.

Next year we’ll see smartphone devices will outsell desktop devices.

LukeW | Mobile First

Some things make more sense on mobile than on the desktop. Mar 22, Thuy rated it really liked it Recommends it for: All these facts are usefull in any conversation that might take place around a meeting room table, and also come in handy as Wroblewski talks through actual implementation considerations as well.

The core message of the book is very convincing lke extremely powerful: Designing for mobile first not only prepares you for the explosive growth and opportunities in this space, it forces you to focus and enables you to innovate.