Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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We are social creatures and want to be connected to others. You see this kind of stuff in apeals and on tv all the time.

15 Basic Appeals of Advertising by Jib Fowles

October 27, at 1: Advertisers for juicy pizza are especially 51 late at night. Need for attention — we want people to notice us; we want to be looked at. The need for prominence: The need for sex: Be informed so you can break the chain of a natural habit.

Freedom, the desire to get out of social or work obligations, and the desire for adventure define this need. Psychological needs- Fowles defines sex item no.


November 28, at 6: This site uses cookies. Clothing, cosmetics, and most personal care products advertise using this appeal. Hmm…well, advertisers are much more thoughtful than most people think.


Also what i have seen more and more is how sex sells although they dont have to be having sex they use sexual scenes to make you want to buy the product. The need for guidance: The need for autonomy: Most of the time the need for attention gets misidentified as the need for sex. The guidence reminded me rowles the neosporin commercials.

Sex is evrywhere in commercials. In the end it should be about how happy you really are with your life and what you make of it, not how anyone makes you feel about yourself. Fowles brings up many points that interested me.

October 28, at 9: The need for attention: The Winston man — the solitary proud individual — is the epitome of this need. A need to enhance knowledge and exploring interesting facts about the world around us is the primary target in this appeal.

The need for autonomy: Many people including myself purchase things they see in commercials. Advertisers can also use this negatively, to make you worry that you’ll lose friends if you don’t use a certain product. I feel as if the media is completely taking over our minds and our lives. Tasteful china and classic diamonds offer this potential.


Regarding the use of emotional appeals: Need for aesthetic sensations-beauty attracts us, and classic art or dance makes us feel creative, enhanced. Need for affiliation — the largest number of ads use this approach: Connection to family, friends, a significant-other, and romance fall under affiliation. They use all the things we as humans try to look for and achieve.


Most rated Pg, Pg, and R movies have sex scenes, sexual interactions or something that is sex related. Predominantly these ads gratify the craving for associating with a product.

Leave a Reply Cancel reply Enter your comment here An example, if you really like your friends jacket, you try it on, perfect fit, it looks great on you, sold! Like when it talks about affiliation, we see people having fun and a person having a lot of friends by using the product. Commercials tend to show us things that we do not need.

“Advertising’s Fifteen Basic Appeals” by Jib Fowles by Maria Boza on Prezi

Yes, many advertisers use this kind of strategy to sell their product. Provide information about goods or services being sold. Appeal to the desires in the minds of consumers 2. Sports figures as spokespersons project this image.

The need for guidance: