GfK MyScan is the app for registered participant of the correspondent project. With this app you can scan your purchases, put in products without bar codes, take. Thirty thousand GfK sample households in a universe of 40 million German Due to the lack of alternatives, the decision for GfK ConsumerScan-Fresh Food. Data sources: GfK Retail Panel / *, Ø annual change, value in EUR million. Average Data source: GfK Consumer Scan (CP+), * MAT11/,.

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People are tackling the subject of nutrition hands on — and buy the relevant products according to their preferred trend. Here you can find the latest insights for Consumer panels. Car clinics in the method test Global challenges She buys, he buys Brand Roadshow ; Navigating the jungle of consumer and communication trends. In any given household, anywhere in Germany, just after the alarm clock goes off: Mobility trends show that consumers value things which support their modern way of life and make their day-to-day lives easier.

GFK Consumer Scan

Advertising for the older generation Appreciating age Benefit of organic products Do you have friends for life?

Sustainability awareness Making the environment top priority Global focus on the challenges A balance between work and private life European cuisine Find the perfect outfit online Questions of trust in the economy What worries drivers Where should we invest our savings? Focustopics A question of trust Perfectly styled with a brand logo Organic?

Whilst it is true that these new options may lead some consumers to spend more time than usual on the sofa, this does not mean that household chores and gardening are being ignored: Now, instead of desktop devices, much smaller items such as sports bands and watches offering many digital functions are being produced to save even more space. There you will discover specific reports on what might enthrall us in the world of tomorrow.


Consumerxcan, given that the organic movement has already been around for some time, sales are already relatively high. However, consumers also have different preferences when it comes to current vacation trends.

The consumer world changes so quickly nowadays — at least it feels like it consumersvan especially since digitization has had an increased effect on our day-to-day lives. After you have stuffed yourself with hamburgers, spare ribs or even pulled pork, you might feel like having a superfood consumerzcan. In the evening, they are reunited again and bring the day to a close with an episode of their favorite series. This objective is also the reason consumers have helped streaming services to experience a substantial surge in growth over the last few years.

Ease of use and products which eradicate germs both at home and on the go are of importance to consumers when purchasing cleaning products and detergents. Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.

After all, his fitness tracker is recording every step he takes. Shiitake mushrooms, chia seed muesli — the sky is the limit Barometer of concerns in Europe Sustainable consumption Purchasing decisions: Please keep it civil! France and Germany are the top nations of worriers in Europe Young and flexible – self-promotion versus self-fulfillment Farewell to the incandescent light bulb Of hunters and gatherers Virtually networked The German family structure from a geographical perspective Click yourself abroad Trusted by the world Have a healthy New Cosnumerscan Manufacturers of protein-rich food, such as high-protein bread or protein bars, saw much bigger increases.

Now, some tasks can be done without any human support — with robotic devices such as lawnmowers or vacuum cleaners. When traveling, Germans now use coaches more and more as an alternative to trains, planes and automobiles.

Totally on trend – consumption in Germany | GfK Compact

Or will they simply print it out with a 3D printer? Home Solutions Consumer Panel. Focustopics The euro has a future Europe online What is sustainability? If you look at sales over a long period of time, you can identify consumer and lifestyle trends which have cnosumerscan adopted by consumers.


We have lift off! Many consumers are interested in healthy eating — at least, according to figures from the manufacturers of healthy cooking appliances.

Subscribe to GfK Compact If you sign up here, we inform you as soon as a new Focustopic is available. Chic is a click away Economic outlook: GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America. A joint event of GfK, Serviceplan and Markenverband. Never go out of fashion Is sustainability familiar? The consumerscab in the Consumer Electronics segment is clear: Focustopics Living and working — is everything in its right place?

Security still in first place. Consummerscan on, she will meticulously enter the number of calories into a smartphone app.

The annual sales volume has been increasing by 8 percentage points year on year since Get started with electric cars Trust rankings for retailers Values: Who really wants DVDs gathering dust in their living room after they have only been watched once?

Various trends also emerge when it comes to the best time of the year: Here you can sign up with your email. While she hops on her e-bike to go to work, he sets off on foot. Do you still eat conventional organic produce or have you already converted to a more up-to-date diet, perhaps one which seems to be a constant source of discussion in donsumerscan media at the moment?

What is the meaning of price? Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth.