ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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anr Frances BrassingtonStephen Pettitt. Customise existing Pearson eLearning content marketint match the specific needs of your course. It’s fast, it’s easy and fewer course materials help minimise costs for your students. Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.
This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing.
This book is also available with MyMarketingLab as a separate purchasedeveloped to help you get a better grade: Would you like to use the power of MyMarketingLab to accelerate your learning?
Websites and online courses Brassington: The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh ajd topical introduction Discussion questions encouraging debate and further research.
MyMarketingLab has been developed to help you make the most of your studies in marketing and get a better grade:. Revise for your exams using additional resources: Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. Sign in to the Instructor Resource Centre. Instructor Resource Centre File Download close.
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A concise version of the brasisngton Principles of Marketing by Brassington and Pettitt. Put a spotlight on marketing in the brsasington world with unique mini-simulations. For educator access, contact your Pearson representative.
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Written in hrassington lively style with pettirt design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles. This book is also available with MyMarketingLab. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
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