This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

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And, like all the best books, it’s given me a whole list of other things to read and dig into. The Elements of Content Strategy If anything, they way it’s written directly strztegy many of the core principles that it is trying to exude. If you have no idea what content strategy is, then this book will be a bit over your head.

This book is not for people working in this field for more than a year or so. The paperback copy that I borrowed from Adam is simply covered in sticky note flags that I must now transfer to the ebook he gave me.

I must say though, that I don’t recommend reading it like I did, a couple pages at a time as I could find a minute here and there.

If you know nothing about Content Strategy, pay close attention to the Design Principles provided at the beginning of the book. I think this will broaden her perspectives on the industry, and perhaps her role within it.

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May 02, Ciprian Rusen rated it it was ok. I find it interesting that despite the love of content, content strategists do not produce it they only shape and steer it.


Doing an inventory or in case of massive sites, audit of the webpages, including Page Title, URL, Date published, Date updated, content type, content owner, is critical to understanding what the scope of the project is. Then you read Kissane.

Content, then, becomes the connection between a business elenents its potential customers.

This book, and Erin Kissane, introduced me to content strategy and allowed me to dig deeper into effective ways of le This overview of content strategy is a must for anyone about to tackle the job of writing for the web. Erin Kissane’s book, as a primer od content strategy, will provide you with a short h As an Information Architect, I’ve dabbled in the more IA-like parts of Content Strategy for a number of years Curators conjure a vision of uptight tour guides in museums and overly informed janitors dusting ancient relics.

The Elements of Content Strategy by Erin Kissane

In my role at work, I wear both hats — content creator and content strategist sort of. It may sound obvious, but it’s something one misses quite too often. It makes things run faster and smoother. This is hands down, the best book I’ve read on defining what content strategy is and isn’t and the deliverables you will and won’t get by hiring a content strategist.

It doesn’t really get into the details, but the global coverage provides a quite clear view of what it is all about. Some areas like ongoing content ass First chapter is excellent.

If you read this book, you’ll understand why content strategists should not also be made to do your copywriting bidding. While I did find this book to be interesting and helpful as regards my own content-based client work, large parts of it feel a lot more like a career guide to content strategy. An Amalgamate Profession Interestingly, Kissane breaks down the job of the content strategist into 4 separate professions: You start with Halvorson.


She then traces the origins of content strategy, explaining that content strategy derives from four different roles: Trivia About The Elements of C Erin Kissane’s book, as a primer on content strategy, will kissnae you with a short history of the field, the kinds of skillsets that are adjacent to Content Strategy, the kinds of work that Content Strategists do, and the kinds elementss pitfalls to look out for as a Content Strategist.

The Elements of Content Strategy – O’Reilly Media

There appears, as far as I can tell, some universal edict that content means – web articles, or some iteration there-of. Will the content be as compelling as what I might create myself?

With the rise of Internet communications comes the necessity of content strategy. Elementd 74 pages, Erin Kissane squeezed in enough information about content strategy to make this book worth a read if you’re in the web development industry. A few weeks ago I was actually approached by a leader in one of our sister organizations to do content strategy.