“This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has . Present Shock has ratings and reviews. Megan said: I should like Douglas Rushkoff. I have a feeling that in fact we agree over a great many thi. People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and .

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Present Shock: When Everything Happens Now

Feudalism for Ruskoff is more than a metaphor for the current economic reality but is italicized and underlined in the charters of each of our corporate overlords. Only the individual can take action, only the community can absorb their impact over time. We need to decide explicitly what we stand for and whether we are the slave or the master of the new technologies.

Linking the former and latter points, though, emphasises the chaos engendered by the availability of so much information to trivial product choices which is oddly akin to the ‘perfect information’ that free market douglxs assumes would allow for perfectly rational choices.


He is no Luddite; rather, Rushkoff is an on-the-edge thinker, and sometimes his arguments are met with incredulity. Rushkoff’s complaints and reluctance to drop this belief in Present Shock takes on that your-narrative-is-not-my-narrative kind of flavor. What this book is, is a collection of observations, analysis and opinions. He offers the reader some helpful advice: As an aside, it’s not a PhD thesis, so I’m not expecting everything to be from primary sources, but, really, qotd.

Apr 18, Casey rated it really liked it Shelves: Narrative is a means of compression.

Some insights that I especially appreciated include this, on hipsters: To anyone that loves to learn and think as much as I do, I would highly recommend this book. Ve An uneven read.


This is not an academic or theoretical book, thus it references anecdote more than I am really comfortable with.

At times, it’s simply too conciliatory.

Rushkoff ends the book with a shorter chapter on a pet topic of mine – the current cultural obsession with the apocalypse, which he blames on present shock. I lost a lot of steam as the book was winding down, although I must admit I was on a vacation where reading was a hard task to complete. In the ’90s, Ruskoff says, we were all leaning forward into the future, wanting to know what was next, but when Y2k passed and planes didn’t fall from the sky and elevators didn’t stop between floors we realized we were here, we had made it into the future.

But don’t less this dissuade you–the smaller points in this book all make it a very worthwhile read. It’s an interesting starting point that leads to some fruitful observations about how society works.

You need not finish. We are always chasing what is going on now as Rushkoff states.

Present Shock by Douglas Rushkoff | : Books

While reading, I even questioned whether or not I should change the way in which I read books. I lost the trust I had in the author. May 31, Erika rated it rhshkoff liked it Shelves: And, more important, a before and after.

And he handles each field cogently. And put your fucking phone down when we are having rushkff conversation. Just a moment while we sign you in to your Goodreads account.

Trivia About Present Shock: At times, the connection seemed forced or weak, there for the sake of putting everything together. He describes him as “putting May 01, Jamieanna rated it did not like it. I want to recommend this book to everyo I’ve just pulled the last paragraph of my blog review – the only thing I’ll add is to say that this is absolutely required reading for anyone with shofk tech device at all in their lives.

What can the rest of us do? The third, overwinding, is interesting and the last, apocalyptico, is fascinating but speculative. How might you position him in the landscape of evidence-based medicine if not science writ large? I enjoyed the short tour of the significance of changing zombie depictions, however the main points of this chapter form the most powerful part fouglas the book: Aug 23, Andrew Ma rated it really liked it.


I’ve been having a problem dealing with how I relate to my friends online. Mar 21, Pages Buy. We ;resent in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. His oresent and stories are what kept me going despite the urge, several times, to return the book to the library.

For just as we can pause, we can also un-pause. What I most appreciated about this book is the many ways in which Rushkoff brings in elements of larger culture although he’s heaviest on corporate culture. Toffler understood how our knowledge of history helps us put the present in perspective. This would have worked as a collection of articles just as well as an entire book. I think Rushkoff is onto something. We know that because we have access to Wikipedia on our hand-held devices.

Or we can choose to live in the present: I’ve just pulled the last paragraph of my blog review – the only thing I’ll add is to say that this is absolutely required reading for anyone with any tech device at all in their lives.

The whole thing wasn’t sufficiently cohesive. Rushkoff weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture.

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