Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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Clotaire Rapaille, The Culture Code | Business English

Why do we reject the notion of perfection? My journey toward the discovery of cultural codes began in the early ”s. His skills were ideal for getting past the answers from the conscious mind “alibis”, which This intriguing book by Clotaire Rapaille posits an interesting premise; that very often we prefer or purchase things for reasons not apparent to our rational minds. In group interviews, he pays to attention to the cuture of ad-hoc statements and patterns that become evident during a longer discussion, or more emotional statements once a comfortable atmosphere has been established.

In this intensely emotional moment of pain, the child learns what “hot” and “burn” means and is very unlikely ever to forget it.

However, if you take that with a grain of salt and view it as a way to anchor a theme and provide direction to a marketing campaign, the code words might serve a purpose. As I understand cultures, ethos on a deeper way.

Please try again later. Your success demonstrates that God loves you. French weddings are unlike weddings in any other culture I know. And now, in The Culture Codehe uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. Rapaille goes the extra mile in finding all kinds of circumstantial proof that resonates with the code word to justify it. Customers who viewed this item also viewed.


The Culture Code by Clotaire Rapaille | : Books

I only give 5-stars to those books worth reading a rapaillf or third time. He also outlines an interesting method for how he uncovers the codes, focusing on five principles. While I did not find myself agreeing with all of Rapaille’s codes, the explanations of seduction in different cultures was spot on and hilarious. I doubt I’ll even bother finishing it. In The Culture CodeDr.

Chapter Two gives an overview of the U. The answers are in the Codes. Emotion, he writes, is the energy required to learn anything. Chapter Twelve is a conclusion and summary.

Why are we so often disillusioned by love? Jul 17, Pages. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. If you tap into the code, you can use it to sell a product.

Rapaille’s codes make sense to me and helps explain why I hold certain attitudes as an American. Three, to access the meaning of a thing within a given culture, you must learn the “code” for that thing in that culture. Many authors try to create the type of insights contained in this book, but they do not have the insight or the knowledge to do so. In the first hour, I took on the persona of a visitor from another planet, someone who had never seen coffee before and had no idea how one “used” it.


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In the next hour, I ccode them sit on the floor like elementary school children and use scissors and a pile of magazines to make a collage of words about coffee. I found it really interesting how different countries can have quite different culture codes on the same topic, and it’s given me a lot to think about.

Mar 01, Jona Taylor rated it it was amazing. And the stuff about presidents and the government was particularly interesting to consider during this election time. This partition may be valid, but when Rapaille asserts that the reptilian always trumps the emotional and implies that the emotional always trumps arpaille cerebral, he stands on thin ice.

We are experiencing technical difficulties. I found this rather amusing.

Could have been a bit more concise, but has its charm. His discoveries have been eye-opening — for marketers at first, for cultural experts later, and for many of us still today. Crown Business; Reprint edition July 17, Language: There is a window in childhood for this kind of emotional imprinting. America is a nation of extremes – rich vs. Nevermind that the French language was invented before knowledge of the moon’s reflective propert Largely absurd and often borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don’t need.

These three principles all make sense, IMO.