Mantras From the Mind 1- To build a big brand, adopt a short brand name 2- Don ‘t let zazzy research replace common sense. Use benefit. 24 Brand Mantras Upbhoktaon ke Dilo-Dimag me Sthan Bnayen [Jagdeep Kapoor] on *FREE* shipping on qualifying offers. , It presents 24 action-oriented mantras which can help to launch. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored.
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Here’s how terms and conditions apply. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several best-sellers including 18 Brand Astras and 9 Brand Shaastras.
He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is also an alumnus.
Sage Response; Second edition 9 January Language: Thanks for telling us about the problem. User Review – Flag as inappropriate I have read this book, it was very useful for how to brand our product or service. Cookies come in two flavours – persistent and transient. To get the free app, enter mobile phone number. The book focuses on building jxgdeep by appealing to both the minds and hearts of consumers.
Twenty Four Brand Mantras
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Be the first to ask a question about Twenty Four Brand Mantras. Ltd first published Details 9 Brand Shaastras: Hsjdjdjdj marked it as to-read May 24, Visit our Help Pages. Just a moment while we sign you in to your Goodreads account. Be the first to review this item Amazon Bestsellers Rank: Subscribe to our newsletter Some error text Name. Paperbackpages.
Chandrashekhar: 24 Brand Mantras By Jagdeep Kapoor
Culled from the author’s vast experience as a marketing professional, the mantras are formulated to provide satisfaction to the consumer as also to create wealth for the marketeer. Write a product review.
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The book covers all the important elements of the marketing mix including segmentation, positioning, advertising, promotion, sales distribution, product portfolio design, pricing and customer service.
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Culled from the author’s vast experience as a marketing professiona This concise and practice-based book is aimed at helping marketeers to develop winning brand strategies. Trudi rated it did not like it.
It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands. After reading this book, I find it hard to believe the author’s credentials could be as illustrious as printed here. Mihir Naik marked it as to-read Jan 10, Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. When the expiry date is reached your computer deletes the cookie.
Well illustrated with real-life examples of brands, he book makes for kapooe successful articulation of a winning brand strategy.
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In both cases you should know how to switch matras back on! I cannot honestly recommend it to anyone seriously invested in hoping to build a contemporary brand.
Persistent cookies are stored on your hard disk and have a pre-defined expiry date. The book focuses on building brands by appealing to both the minds and hearts of consumers.